The Goals section in a business proposal summarizes the expected deliverables for the project.  Using SMART goals in this section will show strong results-orientation while laying the groundwork for project justification.  SMART stands for Specific-Measurable-Attainable-Realistic-Timely.

Here is a SMART goal example from the business proposal template page –

“Allied will allow three months to baseline the COPQ metric and train key associates, and another three months to build a project deck with a 10% COPQ reduction goal, to be realized in 12 months.”

Using SMART goals results in a clear, concise statement of project deliverables that all stakeholders can relate to.